We live in BIG times. Big moments, Big results, Big problems, Big Macs, Big shots, Big fish, Big foot, Big fan, Big mentors, The next Big thing, Big data. Big deal! Or that`s how ignorance could play it. In fact, many scholars, sociologists, economists, computer scientists, CEOs, CFOs, CMOs and so on are arguing about the advantages of leveraging big data for a variety of purposes. But is this overwhelming wave really improve our existence and the way we process information? In particular, are organizations effectively and efficiently using the overflow of data for building intelligence in order to meet future socio-economical demands?
The large sets of data are too much for standard software to analyze and, as such, new, optimized systems developed for data integration, manipulation and processing are now starting to become mandatory. Data aggregation is particularly difficult especially in terms of acquiring significant connections between important pieces of information. Easily accessible information does not necessarily mean we can easily identify patterns leading to a specific useful direction, for example, in building competitive intelligence.
This is why companies must invest in new systems to effectively manage big data. And no, I am not referring to big companies like Google, eBay, LinkedIn, Facebook built around this concept from the very beginning. I am talking about traditional companies, which are now dealing with the merge of traditional information and communication systems with the new infrastructures that haven`t existed before.
Conclusion? Go BIG or Go Home!