The Team

Diana-Maria Cismaru is a doctor in Sociology, Associate Professor at the College of Communication and Public Relations, and Head of Public Relations Department in National University of Political Studies and Public Administration in Bucharest. She is author or co-author of several books in Romanian Language: Public Relations – Cohesion and Efficiency through Communication (2011), Intelligent Organization (2009), Internal communication in Organizations (2008), Social Media and Reputation Management (2012). Her experience in teaching, educational and research projects includes national and international projects, as: Scrutinizing the impact of CCS communication on general and local publics (ERA-NET, 2009-2010), Horizontal and vertical partnerships for increasing access in higher education (POS-DRU, 2010-2013), EHR – Entrepreneurship for human resources (2012-2013), Public policies funded on research in higher education (PODCA, 2013). She completed a stage of research in George Washington University in 2011, when she developed a specific interest for organizational learning as a topic of academic research. Other interest topics of research are: online reputation management, online communication crisis, optimization of organizational communication, innovative methods of teaching.


Valeriu Frunzaru is a doctor in Sociology, Lecturer and Vice-dean at the College of Communication and Public Relations within the National School of Political Studies and Public Administration in Bucharest. As an author and researcher, he addresses, on the one hand, the labor market issues in Romania and in the European Union, and on the other hand, the access and equity in higher education. One particular area of research is the attitude of students towards higher education and their relationship to the labor market. Valeriu Frunzaru was part of national and international research teams which have conducted quantitative and qualitative studies accompanied by proposals for labor market policy and education. He received research scholarships from the University of Antwerp (Belgium) (2004, Marie Curie scholarship at Herman Deleeck Centre for Social Policy), and at the University of York (England) (2006 MEN scholarship from the Department of Social Policy and Social Work). The books that he published regarding employment and education are: Romanian pension system. A review from an European perspective (Tritonic Publishing House, 2007) and Employment. European Policies (Tritonic Publishing House, 2012), Access and equity in higher education in Romania. Dialogue with pupils and students (co-author, Publishing House, 2011), Higher Education in Romania. Dialogue with pupils, students and teachers (coordinator, Publishing House, 2013).

Cristina Leovaridis is a doctor in Sociology (University of Bucharest), graduate of Post-doctoral School in Economics (within National Institute for Economic Research “Costin C. Kiriţescu”, Romanian Academy). Lecturer at the College of Communication and Public Relations, National University of Political Studies and Public Administration in Bucharest; associate scientist researcher at the Institute of Sociology, Romanian Academy (Sociology of Organizations Departament). Author of the books The advertising industry – an organizational approach (2007, 2008), which won the “Dimitrie Gusti” Romanian Academy Award, and New characteristics of life quality in the context of  knowledge-based economy and competition at European level. Organizational and managerial aspects (2013). Co-author of the books inRomanian language: Social space of work forward the knowledge society (2011), New paradigms of innovation. Case Study – The Corporate University (2009), Small and medium enterprises and rural communities in sustainable development processes (2007), Institutional paradox. SMEs and sustainable development (2006), Human Resources Management (2003), Human Resource Management. Tests and case studies (2003). She has published over 50 articles and studies in books and scientific journals. She has participated as a researcher in several national and international research grants and projects in the fields of innovation, SMEs, employment, entrepreneurship, industrial relations and social dialogue, knowledge-based society etc. Member of the Romanian Association of Sociology. Research areas of interest: knowledge-intensive organizations, working conditions, innovation, human resources, knowledge-driven economy.


Carmen Novac is a doctor in Sociology and in Engineering – composite materials for aircrafts and Lecturer at the College of Communication and Public Relations within the National School of Political Studies and Public Administration in Bucharest. She is the author of The Influence of Globalization on Human Resource Management (2011), published by Printech and of Personnel Management – between necessity and reality. A Practical Guide (2013), published in the Smart Books collection of Tritonic Publishing House. She participated as an expert in national and international projects, including: Analysis tools and techniques for forecasting of human resources for the Regional Policy Directorate of the Ministry of European Integration (2005); job description papers for The Social Observatory (author of the recruitment manual for each recruitment position within the Social Observatory – 2008); Development of entrepreneurial skills through transnational transfer of best practices and professional training of entrepreneurs in Romania – STEPS (2011-2013); professional training for medical staff and healthcare managers by implementing new technologies and knowledge update in health economics (2012-2013); EHR – Entrepreneurship Human Resources (2012-2013 ). She developed a training course for entrepreneur trainers in London, in 2011, in the Development of entrepreneurial skills through transnational transfer of best practices and training to entrepreneurs in Romania – STEPS project. She had shown a particular interest for research on professional performance evaluations. Other fields of orientation approached by the researcher and expert are personnel management, team project management, employee motivation, innovative teaching methods (mapping technique).

Diana-Luiza Dumitriu is a doctor in Communication Sciences, Associate Professor at the College of Communication and Public Relations, National University of Political Studies and Public Administration – Bucharest. She has worked in different fields such as marketing research, social research, organizational diagnosis and training. Her main areas of interest are: marketing research, organizational culture, reputation management, sport studies, discourse analysis and social dramaturgy. Among her latest publications we can mention: Social representations of entrepreneurship in Romanian context, Cismaru, D.M. (ed.), „Antreprenoriatul și performanța în afaceri/Entreprenorship  and performance in business”,  ( 2013); Framing sports failure: shame as a climax of disappointment, Mira Moshe & Nicoleta Corbu (Eds.), „Walk of shame” (Nova Science Publishers, 2013); Media Framing of Sports Competitions. Going Beyond the War and the Show Frames of Sports Events. RJCPR, Vol. 14 (2012), no. 3 (27); The role of context in coaches’ post-match discourses. RJCPR, Vol. 13 (2011), no.3 (23).

Elena – Mădălina Vătămănescu is a doctor in Communication Sciences, Associate Professor at the College of Management and at College of Communication and Public Relations and post-doctoral researcher within the National University of Political Studies and Public Administration in Bucharest. Her post-doctoral study focuses on the culture of the hybrid identities within the online communities, basing on the conclusions of her PhD thesis – The Similarity within the Virtual Communities. As a beneficiary of the project Doctoral scholarships supporting research: Competitiveness, quality, cooperation within the European Space for Higher Education”, co-funded by the European Union, she completed an eight-month doctoral mobility at the Catholic University Louvain-la-Neuve, in Belgium. From August 2009, she works as scientific referrer of The International Journal of Interdisciplinary Social Sciences; in February 2013, she became editorial assistant of the Management Dynamics in the Knowledge Economy Journal. She has published over 20 scientific articles and studies in different volumes and international journals and participated as a research assistant within several national and international projects focused on the European transdisciplinary cooperation, innovation, group cohesion, entrepreneurship and social media. Among the recent publications, several titles may be mentioned: The Similarity within the Virtual Communities (Universitară Publishing House, Bucharest, 2012), Models of applications from management, marketing and business administration (Renaissance Publishing House, Bucharest, 2012). Along with the scientific activity, she had an active involvement in organizing thematic events and conferences and trainings, being acknowledged as a project manager by the Association for the Promotion of the Knowledge Economy. Also, she was distinguished as a winner of two different competitions on the promotion of the entrepreneurship culture.

Raluca Silvia Ciochină is a PhD student at the College of Communication and Public Relations at The National University of Political and Administrative Studies in Bucharest. Throughout her thesis, Raluca Ciochină will discuss the theme of collective intelligence in the online environment, more specifically, the mechanisms and the activation factors of engagement in the Web 2.0 technology. Following the success in developing the dissertation paper „The Influence of Facebook Profiles in the Recruitment and Selection Process for Communication and Advertising Positions” (2012), she has taken a special interest in Social Media and engagement mechanisms online. She participated in academic conferences addressing topics such as dialogic communication via social networks and the skills needed by communication and public relations specialists in order to be successful in the Social Media environment, thus showing a keen interest in public relations practice in Social Media and the impact of new technologies on communication audiences. She participated as an evaluator upon the e–learning platform on national projects, EHR – Entrepreneurship for Human Resources (2012-2013) and she contributed with an article about the UK entrepreneurship in the Volume called  “Entrepreneurship and business performance” (December , 2013), coordinated by Diana Maria Cismaru. Another area of interest is digital marketing, a domain in which she develops professionally. The range of knowledge in this area includes Social Media Marketing, SEO (Search Engine Optimization), Marketing Automation Software and content marketing.

Denisa Andreea Tudor is a PhD candidate at the College of Communication and Public Relations within National University of Political Studies and Public Administration – Bucharest. Throughout her thesis, she will discuss the use of social media in organizations at European level. The approach is bivalent: social media as a determinant and fast-curing accelerator of organizational communication on a global scale or social media as support channel when talking about international organizational communication. Specifically, the main research of the thesis will focus on surveying methods and circumstances under which cultural differences interfere in organizational communication at European level, addressing the implication of national identity versus European identity process. Bachelor of Communication studies –  final paper “National Anthems of Europe: Rhetorical Functions in the Desire of European Identity” (2011 ) – and graduated from Master of Brand Management and Corporate Communication – dissertation paper “Author Branding: between Cultural Branding and Personal Branding in online era” (2013 ) –, Denisa Andreea Tudor decided that during the PhD thesis, she will address the theme established at the confluence between the two areas that have vested interest throughout his academic training: the theme of European identity discourse and social media. She attended scientific sessions addressing topics such as the impact of new technologies on organizational communication. Professionally speaking, the main design is to develop communication strategies using the right mix between online and offline communication channels.

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